Are your website and sales team working together? 

It's unfortunate, but many small and medium-sized businesses have nothing approaching a cohesive strategy for blending online and offline campaigns.

This is unfortunate because a good website should be the best friend of your sales team. It should not only provide them with new ways to reach customers, but also support them in person, by phone or while working in the field. Some companies are fighting this trend while following this trend, while others are adopting the idea of using traditional sales strategies and contacting people with the convenience of the digital age. Do you want to guess which group stands out?

Let's look at a few of the reasons why successful sales producers always like a website created with their needs in mind…

A Powerful Website Can Always Create a Potential Customer

As we mentioned recently, your business website should be designed and marketed to provide sales opportunities to your phone, office, or inbox on a daily basis. In many business scenarios, it means that a live member of your sales team can search and submit relevant candidates' information online so that they can follow up.

No matter how effective your group is, it cannot be found 24 hours a day, 365 days a year. However, as an experienced sales specialist can tell you, prospects and customers sometimes decide to research solutions after working hours and during the holidays or weekends. In other words, your website can help them close more deals even when they can't be found at their desk.

A Website Can Help With the Pre-Sale of New Clients or Customers

Wouldn't it be nice if possible sales to your company were dismissed and ready to make an appointment? Imagine receiving phone calls from buyers who know exactly what products or services they want, and who realistically know what to expect in terms of price and delivery time.

Downloadable reports, video reviews, buying guides and other information, including with the correct content for your website, potential customers about the products or services you offer “pre-sell” you can use to. Then, your sales team can work to create special offers and ensure that every buyer finds the perfect solution.

A Website Can Help with Sales Presentations and Special Price Offers

Many businesses find their websites and sales professionals attractive to different types of customers, but your profitability takes a big leap when you imagine that they are able to work together. For example, your website is a natural place to store digital documents, video presentations and programming that can create special offers and moments.

Using such tools as mobile applications, your sales team can use your website as a resource that they can refer to during trade shows, live demos and other everyday situations. They can even use them to keep in touch while on the road or away for holidays.

You Can Use a Website to Automate Some Orders and Customer Service Tasks

So far, we have focused on ways in which a website can help expand the reach of your sales team. However, it is also worth noting that you can use online tools to make it more efficient. Because your sales people have undoubted tasks that do not bring income and can be handled via the web.

As an easy example, you can automate certain types of order repetition without the need for customers to contact your employees directly for small purchases. Or you can set up account management tools that allow recipients to change things like addresses, phone numbers, and delivery details in the same way. This saves time for your sales people and frees up more hours for finding accounts and generating new income.

Do you want to use your website to increase sales?

Usually, if an izmir website does not generate leads or does not support a strong sales team, a business does not receive excellent service from its own web design partner. So, if you feel that you are not getting the returns that you can from your web presence, this may be the perfect time to make a change.