Izmir social media management is one of the services sought by the brands in Izmir. While the use of internet and social media is increasing day by day in the digital age, social media accounts of brands have become one of the most important criteria of digital marketing. If professional social media management is done correctly, the number of customers increases in a short time.

There are many companies providing services in the field of social media management in Izmir. With the increase in the needs of brands in this area, there has been a significant increase in the number of companies providing services as a result of the supply/demand balance. In addition to the social media management packages of corporate brands, individual social media managers have also increased.

What is Digital Marketing?
Digital marketing, in its simplest definition, is the name given to the marketing process of the brand in the digital environment. Websites, social media platforms and mobile applications are among the tools of digital marketing. Social media management is one of the sub-categories of digital marketing.

Considering that more than half of Turkey's population actively uses the internet, it has become a necessity to adapt sales techniques to the digital marketing process. It is possible to provide a systematic study with the right strategy in an environment where traditional advertising such as outdoor advertisements, television, radio, newspapers and magazines is losing value day by day. Criteria such as professional social media management, internet advertising tools such as Google and Facebook, and mobile compatible websites are issues that should be considered in digital marketing.

What is the Social Media Management Process?
The social media management process is a point that needs to be planned correctly. Deniz Web Agency, which provides services in Izmir social media management, first determines a strategy before each work. The strategy determined is brand specific, not standard. For example, the management of a beauty center and cafe/restaurant social media account differs. Therefore, it is not right to apply a standard plan to everyone.

Brand Analysis: The first thing to do before starting social media management is the analysis of the brand. The target audience, competitors, weak points, strong points and digital visibility of the brand are reported at this point.
Strategy Creation: After the brand analysis, a strategy about marketing should be created. The tools to be used (Adwords, Facebook, Instagram, YouTube, Twitter, etc.) are determined and preliminary preparations are made about the campaigns to be implemented here. Increasing awareness, increasing followers, increasing sales, etc. in line with the customer's demand. strategies are determined.
Shooting Planning: Original, professional photography and video shoots are made for each social media management. Repetitive shootings are performed on a monthly basis at a time convenient for the customer. In these shots, the strategies created in the previous stage are adhered to.
Social Media Management: After the strategy and shooting, graphic design, logo intro, editing-montage and operations are completed. Social media accounts are organized, otherwise they will be opened from scratch. Then, social media sharing starts with the determined order. When publishing social media posts, processes such as content writing and tagging are also applied.
Analysis and Reporting: After the completion of the monthly work, analysis is made on issues such as customer returns and follower numbers. As a result of this analysis, it provides a report that shows how successful the social media management is and which points need to be regulated.