We can provide internet access to local stores and shops. In fact, whenever we are in trouble, we solve our problems by reaching a local dealer or service provider via the internet. Did you know that you can reach more customers by getting local SEO done for your business?

This expression, which is also referred to as local SEO, covers the main purpose of reaching potential customers nearby. It is possible to take your business one step ahead of your competitors with studies based on mobile internet users. In today's neighborhood relations, the chapter of speaking and helping each other has decreased and every information and need can be found on the internet.

In the following sec

tions of our article, we will focus on the following topics.

What is local SEO?
How to do local SEO?
Keyword usage
URL structure
Contents
Mobile compatibility
Site speed
Local SEO
What is Local SEO?
Local SEO covers all kinds of work done for the results that the user searches using geographical terms. To rank high in these searches, it is essential that the website is optimized for local searches. If you do not provide a service throughout Turkey and you only serve places such as a certain province, district, neighborhood, you should definitely have these optimization works done.

As you can guess, Google is the most used search engine in Turkey. Therefore, the good relations of your site with Google directly affect your relationship with the customer. Since SEO means Search Engine Optimization, that is, search engine optimization, an optimization process is performed directly according to the Google search engine.

To give an example throughout this subject, you should search for "electrician" in the Google search engine. There are many results in the list that appears. However, if you search for it as "İzmir electrician", you will only see companies working in this region. This is exactly what we mean to you. A call to be made by a person in the Izmir region will be "Izmir electrician". Therefore, this word will have the same meaning as your coming to the first place and gaining customers.

İZMİR How to do Local SEO?
The main question here will be what is the importance of coming to the first place. If we need to explain this with statistical data, let's explain it as follows.

Percentage of clicks on the first site in Google: 33%
Percentage of clicks on the second-ranked site in Google: 17%
Percentage of clicks to third-ranked site on Google: 10%
The next ones are no longer in our area of ​​interest. For this reason, there is a serious loss of customers between being in the first place and being in the third place in search engines. What you need to do is to rank first using Local SEO.

How to Do Local SEO?
In order to rank at the top of local searches, it will be the simplest and fastest solution to make an agreement with a company or agency with SEO experience. A knowledgeable person can take you to the top in a short time, as there is less competition in local searches. However, the important thing here is to ensure permanence at that summit. Therefore, SEO is not a transitional process, but an ongoing business.

Local SEO Advice
We can consider local SEO studies under the following headings.

Keyword Usage: Keyword contains the most important data considered by search engines. In this process, this word is used in the page title, meta description, URL, subheadings and internal links.
URL Structure: It is not enough to have the keyword only in the URL. The URL should be short and clear as of its creation.

Content: Duplicate content is the most common issue we encounter in local businesses. You do not have a chance to be successful with a duplicate content. Therefore, it is absolutely imperative that you stay away from these contents. Google soon notices duplicate content and blacklists your site. Then whatever you do, it's pretty hard to get out of there.

Mobile Compatibility: We said that most of the users come from mobile. Then you should do Local SEO studies by prioritizing mobile usage. The user coming from mobile will be your most potential customer.

Site Speed: Site speed is a very important factor for ranking in search engines. The speed of your site will both increase you in the search engine and allow the user to spend more time on your site. For this reason, you should pay attention to speed in order to increase your chances of potential sales.
When you perform an optimization study across these factors, you will witness that your site rises quickly. It should not be forgotten that there are more than 200 issues such as domain age and site reputation that affect SEO studies.