Although classic media ads remain valid, it is now an easier and more effective way to reach the audience you are targeting with lower budgets by shooting dots with digital ads. In particular, the increasing use of the Internet and the increasing time spent online (online) thanks to smartphones are further increasing the impact of digital advertising.

There are many methods of advertising on digital channels. At the very beginning of them are Google Ads. With Google Adwords advertising options, you can easily reach the audience you are targeting. For this reason, it is necessary to pay attention to some of the issues we have mentioned below.

Where Will the Target Audience See Your Ads?

Your audience can see your ads Adwords Google search results, Google partner websites, or mobile applications according to the Adwords campaign you choose. In another article, we will also discuss which type or types of campaigns you can choose according to your business. For now, we assume that you have determined your campaign type and are talking about other elements that need to be considered. These;

1- Advertising Budget

This is the maximum amount that you want to pay for a user for clicking on your ad and visiting your site. Giving the highest figure is not an obligation for you to be in the first place. When you evaluate the other factors that affect the advertising ranking in a healthy way, it is possible that you will take the first place with a reasonable budget.

2- Landing Page Experience

The ad you post is useful only if you present what the user is looking for on the web page to which you are referring the user. Original content related to the keywords that the user is searching for will make it easier for the user to take action dec

3- Advertising Relevance

Ad relevance measures the relationship between the words contained in the ad and the keywords used in the search query. The relationship between the keywords used in the ad and the keywords used in the search query. dec relevance measures the relationship between the keywords used in the ad and the keywords used in the ad. The higher its relevance, the higher the probability that the ad will be displayed in the first place.

4- Advertising Extensions

Dec formats and extensions are among the important factors affecting the ranking. Website page, address, phone, etc. you can strengthen the performance of your ad using extensions.

5- Quality Score

The Quality Score is calculated based on an estimate of the quality of ads and their associated landing pages. It is reported for each keyword in your account and is rated from Dec to 10. A high Quality Score means that our advertising and landing page systems think that your ad is relevant and useful to those who see your ad.

6- Ad Liking

The fact that the ad you post is understandable and aesthetic in a way that appeals to the user's liking will increase the click-through rate of your ad. As your click-through rate increases, it will also be easier for your ad to rank first.
You can contact us to advertise on Google or to reach more users by optimizing the ads you provide