In academic circles, ‘Marketing' is defined as the process of planning and executing the development, pricing, promotion and distribution of ideas, products and services to ensure changes that will achieve personal goals and business goals. Although the definitions vary from time to time, the product (product), price (price), distribution (place), promotion (promotion), which are expressed as 4 karma (4P) of marketing, remain valid as the main elements.

In the past, marketing activities were mainly one-way. There was a one-way flow from the service provider to the consumer through distribution (place) channels such as newspapers, magazines, television, radio. With the spread of digital channels, this one-way flow began to turn into an interaction and the understanding of digital marketing began to prevail. While traditional distribution channels have been replaced by digital channels, other marketing elements such as product, price and promotion have almost started to be determined through the digital channel.

At the same time, interactive marketing, online marketing, web marketing, also known as izmir digital marketing; brand and promote your business, and you forward in order to promote among its competitors, internet, mobile and other interactive digital channels to use.

WHY SHOULD DIGITAL MARKETING BE PREFERRED?

Unlike traditional marketing methods, digital marketing allows marketers to see the right results in real time. Thanks to Digital Marketing tools, the target audience can be reached directly and the demands and reactions of the target audience can be responded to instantly. For example, in Facebook or Instagram ads, audience comments can be received as an instant notification and answered instantly.

WHAT ARE THE DIGITAL MARKETING CHANNELS?

WEBSITE: It is the basis of the digital marketing channel. It is the main resource where you promote yourself, your business and your brand. The fact that the content you offer on your website describes your business correctly, is original and easily accessible is the main element that will take you to the front dec among competitors. That is why content is very important in addition to the technology and design used on the Website.

BLOG: It will make you privileged that the blog that we recommend to be located on your website is a reliable source for your target audience. The original content that you will present on the blog will also put you in an advantageous position in terms of SEO.

SOCIAL MEDIA: Facebook, Twitter, Instagram, LinkedIn, Youtube, GooglePlus and similar sharing channels offer an interactive method of communicating with the target audience. The shares that you feed with the content on your website and make by following the latest developments will make you more known and have access to more people.

E-MAIL: With a structure that you will develop in the form of a newsletter membership, the emails that you will send to your subscribers in certain time periods are still an effective method for reminding your target audience of yourself and announcing your campaigns.