Instagram has more than 37 million users in Turkey and is gaining new users every day with its constantly added features. This creates a great opportunity for businesses to use the Instagram platform and Instagram ads.

Instagram ads provide an opportunity for users to create versatile campaigns, while also building brand awareness and website conversions more effectively. Instagram ads are fully integrated with Facebook ads; so it can take advantage of Facebook's superior campaign customization options, a variety of formatting, and a variety of targeting features combined with Instagram's keen interest.

Instagram Advertising Models
In order to create an advertising campaign on Instagram, you must first convert your Instagram account from a personal account to a business account. Thanks to the business profile, you can reach the business goals of both yourself and your competitors and the rest of the businesses, brands. A business profile helps your brand grow and your customer relationships improve.

Brand awareness
The brand awareness objective helps you reach people who are more likely to pay attention to your ads and increase awareness of your brand.

Access
This objective offers the opportunity to impact a broad audience by showing your ad to the largest audience your budget will allow during your campaign.

Traffic
If your goal is to get people to visit important parts of your website, you can attract people to those parts with a well-placed and informative ad.

Video Viewing
If your goal is to showcase your products, ideas and business through video, you can use Instagram video ads to combine the power of image, sound and motion with unmatched reach and app engagement.

The Establishment and Advertising Process of Instagram
Popular photo sharing platform Instagram, which was founded by Kevin Systrom and Mike Kreiger in 2010 and reached 100 million active users less than a year and a half after its establishment, was acquired by Facebook for 1 billion dollars in April 2012. Having achieved great success with its Facebook ads, the company launched its Instagram ads in 30 more countries, including Turkey, Mexico, India and South Korea, in September 2015. Instagram ads have grown rapidly around the world in a short time and have recently attracted great attention in Turkey.

By adding “Book Now”, “Contact Us”, “Download”, “Learn More”, “Shop Now”, “Sign Up”, “Watch More”, “Apply Now” buttons to your ads, you can directly reach your target audience. You can make it reach your website or application.

You can create your Instagram ads as photo ad format, video ad format, carousel ad format (multiple images) and Instagram stories ads. You can plan these advertising models in square format, vertical format and horizontal format.

Advertising images appear with the "Sponsored" icon in the upper right corner. There is an orientation button on the left side of the image.