In TV advertising campaigns, all of the work done to reach the right target audience using TV channels, to achieve high access, low cost and sufficient frequency for the campaign to be successful and effective is called TV Media Planning.

In campaigns with a successful media planning, the determined target audience is reached, the campaign is adequately announced, the target audience that sees the advertising campaign takes action, and a low budget and sufficient frequency of views are obtained for this campaign.

The time zone between 20.00 and 23.00, which is the most watched on television channels, is called prime time. The time zone between 07.00 and 20:00, when less television channels are watched, is called off prime time. The time zone outside these time intervals is called late prime time.

Television advertisements are the most convenient and easiest way to apply creative advertisements and to reach a large part of the target audience living in Turkey. For this reason, television advertisements remain popular.

Advertising sales of television channels are carried out by Tv Advertising Agencies. It is possible to achieve success with TV Media Planning made with TV advertising agencies (sales house) that use the right strategies and are experienced in these matters.

What is Generation Advertising?
TV commercials broadcast between TV programs are called Generation Advertisement. Generational ads can run for 12 minutes in 1 hour.

What is Banner Advertising?
The TV ads that appear at the bottom of the screen while the TV program is broadcasting are called Banner Advertising. Banner ads can run every 10 minutes.

What is Virtual Logo Advertising?
The advertisements appearing in the corners of the screen while the TV program is broadcasting are called Virtual Logo. Virtual logo ads can be published every 5 minutes.

What is Cpp?
CPP The amount of money paid for the rating earned per second.

What is Rating (Audience Ratio)?
Rating is the audience ratio that enables the measurement of the effect of television advertisements on the target audience on television channels. The rating is the average viewing rate. It refers to the average percentage of viewers per minute in a program or time slot.

What is GRP (Gross Rating Points)?
The gross viewing rate of an advertisement on television channels in a certain period of time is the sum of the ratings obtained, the sum of the ratings received by each advertisement broadcast.

The share of views shows the share that the TV channel has received from all viewers in a certain time period.

Grp x Cpp x Ad Duration = Ad Amount Payable
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